Approaching Nirvana


Approaching Nirvana launched in 2009 when Andrew Sinclair and Sam Willson collaborated on a song via Skype. Their energetic and emotional brand of electronica captivated millions of listeners before they even met.

In 2010, multiple television networks began to feature Approaching Nirvana’s music (MTV, VH1, PBS, HGTV, E!, GOLF Channel, Oxygen, Oprah Winfrey Network, TV Guide Network, Smithsonian Channel) as they developed their sound and began posting tracks on YouTube. Approaching Nirvana is now the YouTube artist-of-choice for the gaming community’s videos.

Through the support and enthusiasm of their fans, Andrew and Sam met in Miami in 2012 and finally produced in the same studio. This independent group has charted at #1 on Bandcamp (#1 Independent Musician Sales Platform), hit #4 on iTunes (electronic genre) and consistently charts in the top 200. They also won two prestigious competitions: remixing for Nick Carter’s “I’m Taking Off” and LIGHTS’ “Everybody Breaks a Glass.”

Since 2012, Approaching Nirvana has seen 10 releases, including fan favorites like Not Even Once and ANimals, amassed almost 250,000 subscribers on YouTube, and seen over 40 million views on YouTube. In 2015, Approaching Nirvana funded its 2nd Kickstarter and raised over $32,000 to help produce a 2nd full-blown orchestral/cinematic album. This album, Cinematic Soundscapes Volume 2 released in December 2015. Looking forward to 2016, Approaching Nirvana returns to electronic music and continues to push forward, melding new sounds and melodies to bring together people worldwide through music.

“We began making music because we wanted to be in a better place. We wanted to be happy. We were thousands of miles apart, yet music brought us together. We have seen how our music brings so many people together. We all travel our own evolving paths towards happiness. We are and will always be approaching nirvana.”